We are delighted to announce that at TC Harrison Ford we have been awarded the Social Mediaaccolade at this year’s Motor Trader Industry Awards gala dinner, held in London on Wednesday 13 th July 2016 - one of the biggest nights in the retail motor industry calendar!
This year at TC Harrison, we were one of six shortlisted finalists in the Social Media category (the biggest category of the evening) and our Quick Lane establishment in Derby was also shortlisted for the Aftersales Excellence category. Unfortunately, due to some stiff competition we narrowly missed out on the Aftersales accolade, but we're extremely proud to have come out top of the list to bring the Social Media Award home.
The Motor Trader Social Media Award recognises TC Harrison Ford as the best in the industry at delivering a varied social media strategy and providing a social media presence that helps drive customer engagement and sales. What impressed the Motor Trader Award judges the most was our ability to build our social media audience, not through paying for generic likes, but organically by engaging our followers with unique content, offers and competitions.
Huge congratulations to Viky Teasdale, our Senior Digital Marketing Specialist, who collected the award and who has made it possible through her continued hard work managing our social media accounts. Congratulations also go to Matt Vause, Digital Marketing Manager who accompanied Viky on stage, and the rest of the TC Harrison Ford Digital Marketing team for their constant support and contributions.
Thank you also to everyone who has liked and engaged with us on Social Media and helped us to get this far... We’re already setting our sights on next year’s award so please don't forget to follow us now!
The Motor Trader Social Media Award, sponsored by Marketing Delivery, acknowledges and rewards the franchised or independent dealer site that delivers the best social media presence in the UK car retailing sector and who has successfully used it to engage customers and drive sales.
“TC Harrison has built an impressive social media community which is truly engaged".
"The success of its initiatives has seen an impressive increase in website traffic and sales and all this was achieved with minimal additional costs”