After much speculation and anticipation, the brand new Ford Focus was finally revealed today. 20 years after the launch of the original Ford Focus, the new model combines all of the knowledge and technology that Ford have gained over the Focus’s lifespan.
The all-new Ford Focus offers a more simple and sophisticated style, in keeping with the new Ford Fiesta. The shape is complemented with detailed LED lighting and an ergonomic interior. Overall, the model will be more affordable, more elegant and more comfortable to drive.
The brand new Ford Focus has been developed by Ford’s European-based engineering teams, and headed up by Joe Bakaj, Ford’s Vice President of Product Development for Europe. The project leader is Darren Palmer, who is champion of Ford’s smaller cars, having engineered launches for the new Fiesta, KA+ and EcoSport.
The original Focus broke boundaries and completely redefined the family car. Bajak says that just like the original model “the goal is to set the benchmarks in the class for design, packaging, dynamics, efficiency, and technology.” And he certainly believes that the new Focus encompasses this. As well as a huge focus on efficiency, Bajak says that the in-car “technology will be best-in-class” with a unique exterior styling making the Focus “an incredible all-rounder.”
One of the best-loved aspects of the original Focus was the incredible handling, and the new model will combine better safety with improved road handling and more interior cabin space.
The New Stuff
There’s quite a lot to take in with the new Focus as it has been given a complete design overhaul as well as an all-new platform, so here’s a little overview of some of the brand new features.
Roomier interior: Although the Focus isn’t any larger, clever design has meant that there is an extra 50mm in leg room, an extra 60mm shoulder room, and more boot space for the essentials
Adaptive dampers: The brand new Continuously Controlled Damping (CCD) is a first for Ford, an intelligent chassis design that will make for an extra smooth ride and handling
Selective Driving Modes: A Focus first, the family hatchback can now be driven in Normal, Sport, or Eco modes
Adaptive Cruise Control: Packed full of driver assistance technologies including stop and go, lane centring, and traffic sign recognition
Head-up display: A brand new feature for Ford, the head-up display is a clear screen that pops up in front of the steering wheel for ease of use
The Focus in Detail
The brand new Focus has had a complete overhaul on styling, allowing it to rival both traditional hatchback and SUV markets. This includes a whole new range of mid-sized models with a range of trims, just like the Fiesta, which adds diversity to the range, allowing it to appeal to wider audiences.
The powertrains have been given a completely new lease of life with two three-cylinder EcoBoost petrol engines, and two four-cylinder EcoBlue diesel engines. A six-speed manual gearbox and brand new eight-speed automatic gear box are on offer. Selective driving modes, along with a host of driver assistance technologies will make this the best Focus driving experience yet.
To match the great range of new Ford Fiesta models, several new models and specs will be part of the Focus line-up, with it being introduced to the Vignale family, as well as brand new ST-Line model. These models will appeal to higher-end customers and those who love the greater driving experience that the top-spec Ford models can offer.
The line-up will include the entry-level Style, the popular Zetec, the trendy Titanium, the sporty ST-Line and the luxurious Vignale. The Active will be given pricing and go on sale by the end of the year, with the estate version expected later on this year. There is no confirmation of a Focus ST or Focus RS yet but we’re sitting here with our fingers crossed.
Needless to say, we are super excited for the new Ford Focus to hit the streets later this year. In the meantime, check out the current Focus models that we have on offer at TC Harrison Ford.