Last year, our thriving Ford dealership at Pride Park, Derby, was chosen by Ford Motor Company as one of the first sites in the UK to become an exciting new type of prestige dealership.
Re-branded as a 'FordStore' and combined with a new dedicated Transit Centre, TCH Derby at Pride Park, has seen major investment to prepare it for its role and will become one of the first flagship dealerships to showcase a new collection of exclusive Ford models, amongst the rest of the manufacturer's range.
he first of the new and exclusive models that will be available through selected FordStores only, will be the new Ford Vignale range - launching with the Mondeo Vignale, arriving in Ford Stores later this quarter and the new Ford S-MAX Vignale due for release later next year.
FordStores will also be the only place that you can expect to buy the latest generation iconic Ford Mustang - coming to UK for the first time in right-hand drive soon!
Derby Ford fans and owners can also look forward to being among the first to see a regular stream of other high-end variants of existing best-selling Ford models - such as the new Ford Focus RS, which will all be sold exclusively through what will eventually be a 65-strong network of FordStores, each located in carefully-chosen areas across the UK, which will also include TC Harrison Ford Peterborough.
As befits the prestige nature of the vehicles in which the FordStore dealership will specialise, Ford has trained a select team of staff to become dedicated customer managers, and visitors will be welcomed and able to relax in comfortable lounge areas while they are guided over the full range of Ford vehicles. Extended showroom and workshop opening hours will also enable customers to fit in their visits around their regular schedules.
TC Harrison Ford is also investing in the after-sales service side of the business so that it, too, reflects this prestige offering. Customers of the Derby FordStore and Transit Centre will be able to have their cars collected for servicing, during which they will also be cleaned, and have stone chips and scratches repaired before being returned.
Anyone in the area who is keen to come and see what the next generation of a Ford dealership will look like is welcome to call in at the Derby FordStore and Transit Centre, at Stadium View, Pride Park, Derby, DE24 8JH from this Friday, 17 April.