Ford Unveils the All-New Puma

Ford have unveiled the sporty and athletic new Puma SUV-inspired crossover that fuses a stunning exterior design, uncompromised, best-in-class, load space and Ford's latest mild-hybrid powertrain technology.

The new Ford Puma introduces a new chapter in Ford’s design identity with charismatic styling cues including distinctive wing-top mounted headlamps and athletic, aerodynamic lines. Compact crossover proportions deliver a raised ride-height for a confidence-enhancing driving experience, and support class-leading uncompromised luggage capacity of 456 litres. Powerful, responsive performance and optimised fuel efficiency is delivered for Puma customers using Ford’s EcoBoost Hybrid 48-volt technology. The mild-hybrid powertrain seamlessly integrates electric torque assistance with a low-friction, three-cylinder 1.0‑litre EcoBoost petrol engine to deliver up to 155 PS.



Advanced driver assistance technologies delivering a simpler and less stressful driving experience include: 

• Adaptive Cruise Control with Stop & Go, Speed Sign Recognition and Lane Centring, for effortlessly negotiating highway and stop-start traffic
• New Local Hazard Information, which can inform the driver of hazardous situations in the road ahead before they become visible to the driver or vehicle sensors

Puma is also the first vehicle in its segment to offer hands-free tailgate and Lumbar Massage Seat comfort and convenience technologies.

The new Puma will be offered in both ST-Line and Titanium variants. The Ford Performance-inspired Puma ST-Line is offered with 18-inch standard or 19-inch optional matt black machined alloy wheels and a sports suspension with specially tuned springs and shock absorbers. At the front, the ST-Line grille features matt black elements and a high-gloss surround, high-gloss foglamp surrounds, and an optional larger, functional roof-spoiler. Bold signature ST-Line lower wing elements direct air to the air-curtain inlets. Inside, the Puma ST‑Line features a flat-bottomed steering wheel and signature red stitching – also available on the optional partial leather seats. Alloy pedals, an aluminium gear shifter and signature black headliner further heighten the sporty character. Puma Titanium features unique Pearl Grey machined 18-inch alloy wheels, and chrome elements for the grille, side skirts and fog lamps. The rear diffuser and skid plate are finished in metallic grey, and the window surrounds in high gloss black. Inside, Puma Titanium is offered with a leather-effect steering wheel, wood-effect appliques for the cluster bezel and instrument panel, and distinctive fabric inserts for the door interiors.



A palette of 10 vibrant exterior colours includes Blazer Blue, Frozen White, Race Red, Solar Silver, Agate Black, Lucid Red, Grey Matter, Desert Island Blue, Magnetic and Metropolis White. The new Puma joins Ford’s expanding line-up of SUV and SUV-inspired crossover models in Europe, including the Fiesta Active, Focus Active, EcoSport, Kuga, Edge, and the all-new Explorer Plug-In Hybrid.

Advanced powertrain technology Earlier this year, Ford announced that every one of the company’s nameplates launched from the all-new Focus onwards will include an electrified option. Puma customers will be among the first to benefit from Ford’s sophisticated mild-hybrid architecture – tailored to enhance fuel efficiency while complementing Ford’s fun to drive experience with more powerful and responsive performance. EcoBoost Hybrid technology enhances Puma’s 1.0-litre EcoBoost petrol engine with an 11.5 kW belt-driven integrated starter/generator (BISG). Replacing the standard alternator, the BISG enables recovery and storage of energy usually lost during braking and coasting to charge a 48‑volt lithium-ion air-cooled battery pack. In addition, customers can choose from advanced range of Ford EcoBoost petrol and Ford EcoBlue diesel engines that are supported by standard Auto Start-Stop for further reduced running costs, and a slick-shifting six-speed manual transmission.



Helping drivers stay on top of busy work and social lives, innovative features include a wireless charging pad for effortlessly recharging smartphones on the move. Removing the need to occupy one of the Puma’s two USB inputs with a charging cable, the pad sits just beneath the instrument panel and will detect compatible devices to automatically initiate charging. Devices can remain connected via Bluetooth to Ford’s SYNC 3 communications and entertainment system while using wireless charging, allowing Puma drivers to control audio, navigation and connected smartphones using simple voice commands. The system delivers Apple CarPlay and Android Auto™ compatibility at no extra cost, and is supported by an 8-inch central touchscreen that can be operated using pinch and swipe gestures. FordPass Connect on-board modem technology turns Puma into a mobile WiFi hotspot with connectivity for up to 10 devices. The system allows a range of convenient features via the FordPass mobile app, including Vehicle Locator; Vehicle Status that checks fuel levels, alarm status, oil life and more; remote Door Lock Unlock; and Remote Start for models equipped with the seven-speed automatic transmission. An available B&O Sound System has been dynamically tuned to ensure a premium audio experience regardless of the driving conditions.