HomeNews October 2020 How to get the best deal on a new car

How to get the best deal on a new car


15 October 2020

How to get the best deal on a new car

You're in the market for a new car and we sell cars. It's a match made in heaven. So why are so many people daunted by buying a new car? We're here to break the mould and tell you how to achieve the best price from us.

Tags: Active, Custom, Ecoblue, Engine, Ford, Hybrid, Mild, Petrol, Trail, Transit, Van, Vans, Variants, Vehicles

Buying a new car from a dealership


Haggling. It’s a bit like Marmite, you either love it or hate it. However, the ‘secret’ to achieving the best deal through negotiation, especially at TC Harrison, is to be nice and polite with our team. Yes, we’re not kidding, if you’re pleasant, ask us how our day is and treat us like the humans we are, we’ll almost definitely go that extra mile for you, unlike someone that is just demanding our ‘best price’. Because to those people, our best price is the one in the car window.

‘Know what you want before you arrive at the dealership’ this tip doesn’t stand with us. When you walk into a TC Harrison showroom, you don’t need to know which model and specification you desire, as our team will be able to talk you through the different options (both in stock and available to order), depending on what you require. From there we’ll be happy to provide you with a deal that we can both be pleased with. After all, we’ve just spent time talking you through the range, allowing you some test drives, why would we now be all hardball about the price? And guess what, if you’re as friendly as we are welcoming throughout the process… that deal becomes a lot easier for us to offer.

As mentioned, we will provide you with the model and specification you desire, no matter whether we have it in stock or we order this in for you, that’s one of the pleasures of being an approved Ford dealer. However, there is no denying that we hope the model and spec you desire is sat in our showroom or on our forecourt. It makes the process much simpler for us, allows you to drive away happy much sooner and yes it does achieve you a better end price. So, if you’re not completely sure on the model and spec, talk to us about what we have.

You may have read that walking away from a dealership or ‘pitting dealers against one another’ are another great way of achieving extra discounts. They’re not. Rolling up one morning and purchasing a new car is not something we expect. Purchasing a new car is a big decision, it takes time and consideration. So we highly anticipate that you may visit twice or more until you drive away with your new Ford. That isn’t walking away, that’s just taking the time to consider.

Now it’s no lie that, if you’re polite and friendly during your initial visit, we may look to see if there is anything we can do to help you make that decision whilst you’re away. It’s in both of our interests. However, aggressively pitting us against another dealer will quite simply make us less interested in seeing what we can do for you.

Visit your local TC Harrison Ford showroom or contact our team today to discover how we can help find you a best value deal today.

find your local dealer