The Ford Parts sales teams at TC Harrison Derby and Peterborough haven’t missed a Ford Motor Company Super Wednesday objective for the last 4 years, and they’re very proud to state that fact.
Ford Super Wednesday is a programme from Ford where we are set a sales target to Blue Oval Club Partners. Special discounts are set by Ford on competitive parts which are only available for that day. This encourages customers to purchase Genuine Parts at a competitive price which in some circumstances can be cheaper than Motor factor prices.The last month of every quarter becomes a super month whereas every other Wednesday in a month is a Super Wednesday.
Ford Motor Company asked us to share what Ford Super Wednesday means to TC Harrison and how our teams gear themselves up to make sure that they never miss an objective.
Russell Pearse, TCH Derby Parts Department Supervisor said “I feel that the Derby team have grasped what Ford Super Wednesday is all about and our Blue Oval Club Partners (BOC) Partners enjoy the benefits of being reminded of the extra discounts. With the ebb and flow of the Motor Trade, we need to remain consistent. We contact our BOC Partners, and politely ask for the week’s diary ahead and sell the benefits of buying the products at Ford Super Wednesday discounts. All of our BOC Partners are aware that we theme our events; for instance; Motown, Top Of The Pops, Queen, Elvis, 1970s test card music - and enjoy the fun we have with them”.
Above is the TC Harrison Derby team photographed with James Wilds and Parts Manager, Adrian Coates receiving the trophy and left to right are; Geoff Clamp, Chris Kendrick, Kevin Sibson, Nick Denman, Matthew Sherwood, Frank Fagan, Adam Richardson, John Cheadle, Brandon Seals, Russell Pearse, Rob Toone, and Martin Lacey.
Below is the TC Harrison Peterborough team parts Manager, Craig Turner, along with Vin Hefferon, Jon Keatley, Max Wright, Phil Roe and Peter Bromley, left to right.
It’s great for our teams to be recognised for their hardwork and achievements, not just within TCH but also by Ford Motor Company. The work that goes into achieving such fantastic results is a real testament to the focus and hard work that our parts teams display.
Mark Nelson, Regional General Manager at TC Harrison, said “The required focus to exceed the Ford Motor Company objectives on a consistent basis is outstanding - well done everyone within the regional Parts teams and here we go again for 2017."
Well done to both of our Parts divisions for achieving such fantastic results.