TC Harrison Group Motor Division Adds Chery to Franchise Portfolio

03/08/2026

We are excited to be expanding once again in 2026 after securing the Chery franchise for our Derby operation at Pride Park.

 This new addition to the TC Harrison family comes soon after we added the KGM franchise this year, as well as Chery’s associated brands of Omoda and Jaecoo in Peterborough. Chery will be located in a dedicated and newly developed showroom in the current Derby dealership. The site retains the Sales, Service and Repair facilities of Ford Passenger Cars and Commercial Vehicles. 

TC Harrison has been successfully representing the Ford brand for over 50 years in Derby and have won many accolades for the level of Customer Service they have provided to their loyal customers in the area.

 The extensive facilities at TC Harrison Derby are undergoing a major transformation that will meet the ambition and retail standards of their new Chery partner. The new venture will see the likes of the Tiggo 4 CSH, 7, 8 and 9 available for purchase in Derby and surrounding areas giving added choice and value to new and existing customers. The Chery brand has established a firm foothold in the UK and is already receiving industry recognition for its high level of quality, standard equipment and technologically advanced Hybrid engines. 

 The TC Harrison Motor Division Director Billy Fitch, said, “we have been very impressed with the fresh approach being taken by our new Chery, Omoda and Jaecoo partners which has led to us have the confidence to diversify and invest further in these new brands in the UK market, which offer excellent choice, quality and value to our customers. We are very optimistic about our future with Chery Derby and have every confidence that our excellent dealership teams will deliver our traditional high level of customer service for this exciting new brand’.  

View TC Harrison Derby