Last year, Prime Minister Boris Johnson brought forward the UK’s ban on sales of conventionally-fuelled cars and vans from 2040 to 2030 as part of his “green industrial revolution
”. With this Ford stepped up their commitment to the cause one step further and have invested £16m into developing electric technology over the next four years, including an electric vehicle manufacturing plant in Cologne, Germany.
Confirming the auto manufacture is going ‘all-in’ on EV’s the new centre in Cologne will undoubtedly spearhead the operation. With a $1 billion investment; the company’s first European-built, volume all-electric passenger vehicle for European customers will roll off the lines in Cologne starting in 2023
“We successfully restructured Ford of Europe and returned to profitability in the fourth quarter of 2020. Now we are charging into an all-electric future in Europe with expressive new vehicles and a world-class connected customer experience,” said Stuart Rowley, president, Ford of Europe. “We expect to continue our strong momentum this year in Europe and remain on track to deliver our goal of a six percent EBIT margin as part of Ford’s plan to turnaround our global automotive operations.”