Haggling. It’s a bit like Marmite, you either love it or hate it. However, the ‘secret’ to achieving the best deal through negotiation, especially at TC Harrison, is to be open and polite with our team. Yes, we’re not kidding, if you’re pleasant, ask us how our day is and treat us like humans, we’ll almost certainly go that extra mile for you and offer you our very best deal. Sometimes, we find customers are short with us and are very demanding, usually because they have been advised this is the way to get our ‘best price’; generally both approaches arrive at the same result and our best price, but we find that the pleasant route is usually more rewarding for both parties.
‘Know what you want before you arrive at the dealership’ this tip doesn’t stand with us. When you walk into a TC Harrison showroom, you don’t need to know which model and specification you desire, as our team will be able to talk you through the different options (both in stock and available to order), depending on what you require. From there we’ll be happy to provide you with a deal that we can both be pleased with. After all, we’ve just spent time talking you through the range, allowing you some test drives, why would we now be all hardball about the price? And guess what, if you’re as friendly as we are welcoming throughout the process… that deal becomes a lot easier for us to offer.
As mentioned, we will provide you with the model and specification you desire, no matter whether we have it in stock or we order this in for you, that’s one of the pleasures of being an approved Ford dealer. However, there is no denying that we hope the model and spec you desire is sat in our showroom or on our forecourt. It makes the process much simpler for us, allows you to drive away happy much sooner and yes it does achieve you a better end price. So, if you’re not completely sure on the model and spec, talk to us about what we have.
You may have read that walking away from a dealership or ‘pitting dealers against one another’ are another great way of achieving extra discounts. They’re not. Rolling up one morning and purchasing a new car is not something we expect. Purchasing a new car is a big decision, it takes time and consideration. So we highly anticipate that you may visit twice or more until you drive away with your new Ford. That isn’t walking away, that’s just taking the time to consider.
Now it’s no lie that, if you’re polite and friendly during your initial visit, we may look to see if there is anything we can do to help you make that decision whilst you’re away. It’s in both of our interests. However, aggressively pitting us against another dealer will quite simply make us less interested in seeing what we can do for you.